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Michael MancusoProduct & technology executive
Projects & case studies

Complex work.
Concrete results.

Product launches, operating-model changes, and complex AI-enabled builds. Explore the business problem, the decisions I led, and what changed.

Built with agents

Product strategy and a repository-based second brain.

Phase 3 Benefits brings eight health, commuter, and wage-law account types onto one payment card. I built a repository-based second brain—product strategy, specifications, verified facts, and agent memory—to keep AI development aligned.

Specification-driven development at platform scale.

Shared FHIR-based contracts coordinated parallel development across clinical, operational, and financial workflows.

Leadership case studies

Showing 6 of 38

Wendy's

Implemented a comprehensive location data management strategy at Wendy's, achieving real-time updates, a 20% increase in organic traffic, and $8.8M in sales growth.

01

Challenge

Wendy's location updates were slow and inefficient, often taking weeks to implement. The existing platform did not effectively position our locations on Google, leading to suboptimal visibility and customer engagement.

02

Action

To address these challenges, I implemented a comprehensive location data management strategy. Key actions included:

  • Local Page Template: Developed a standardized local page template to ensure consistent and accurate information across all Wendy's locations.
  • Yext Integration: Integrated with Yext to streamline the management of location data and enhance our presence on various digital platforms.
  • Automated Data Syndication: Implemented automated data syndication to ensure real-time updates of location information across over 90 partners, including Google.
03

Results

The implementation of these initiatives led to significant improvements in location data management and business performance:

  • Real-Time Updates: Achieved real-time location updates across 90+ partners, ensuring that customers always had access to accurate and up-to-date information.
  • Increased Organic Traffic: Saw a 20% increase in organic traffic, driven by improved visibility and accuracy of location information.
  • Sales Growth: Realized an $8.8 million increase in system sales, attributable to enhanced location data management and increased customer engagement.
  • Improved Customer Actions: Experienced a 21% lift in 'Get Directions' actions from Google Maps, reflecting better positioning and accessibility of our locations.

Questions

How did location data management drive $8.8M in sales?

By implementing a comprehensive location data management strategy with Yext integration and automated data syndication across 90+ partners, Wendy's achieved real-time location updates that drove $8.8M in system sales growth.

What role did Yext play in location data management?

Yext served as the centralized platform for managing location data across all Wendy's restaurants, automating data syndication to 90+ partners including Google, Yelp, and Apple Maps.

How did location data optimization improve local SEO?

Standardized local page templates and automated data syndication drove a 20% increase in organic traffic and a 21% lift in Google Maps 'Get Directions' actions across all Wendy's locations.

How fast were location updates before vs. after the project?

Before the project, location updates were slow and inefficient, often taking weeks to implement. After the Yext integration, updates were syndicated in real time across 90+ partners including Google.

How many Wendy's locations were managed through this system?

The system managed location data across Wendy's entire restaurant footprint, with standardized local page templates and automated syndication ensuring every location had accurate, consistent data across 90+ platforms.

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