Skip to content
Michael MancusoProduct & technology executive
Projects & case studies

Complex work.
Concrete results.

Product launches, operating-model changes, and complex AI-enabled builds. Explore the business problem, the decisions I led, and what changed.

Built with agents

Product strategy and a repository-based second brain.

Phase 3 Benefits brings eight health, commuter, and wage-law account types onto one payment card. I built a repository-based second brain—product strategy, specifications, verified facts, and agent memory—to keep AI development aligned.

Specification-driven development at platform scale.

Shared FHIR-based contracts coordinated parallel development across clinical, operational, and financial workflows.

Leadership case studies

Showing 6 of 38

Owens & Minor

Led the development of an interactive event app for Owens & Minor's National Sales Meeting, achieving 689 active users with 240,016 in-app actions and driving high attendee engagement.

01

Challenge

Owens & Minor sought to enhance engagement and streamline communication during their National Sales Meeting. The challenge was to create an interactive and user-friendly event app that would facilitate attendee participation, provide real-time updates, and gather valuable feedback.

02

Action

To address this challenge, I led the development, launch, and management of the event app. Key actions included:

  • App Development and Launch: Developed a responsive event app tailored to the needs of the National Sales Meeting. The app included features such as session schedules, speaker information, real-time updates, and interactive elements like polls and surveys.
  • User Onboarding: Implemented an effective onboarding process to ensure attendees were comfortable using the app. This included pre-event communications, tutorials, and on-site support.
  • Engagement Features: Integrated various engagement features to encourage interaction and participation. These included check-ins, comments, likes, ratings, and photo uploads.
  • Real-Time Updates: Provided real-time updates and notifications to keep attendees informed about session changes, upcoming events, and important announcements.
  • Feedback Collection: Utilized the app to collect attendee feedback through surveys and ratings, enabling us to gauge satisfaction and identify areas for improvement.
03

Results

The event app significantly enhanced engagement and streamlined communication during the National Sales Meeting. Key results included:

  • High User Engagement: Achieved a total of 689 active users with 240,016 in-app actions, averaging 348 actions per user. Top actions included likes (19,399), comments (3,472), and status updates (913).
  • Popular Sessions and Speakers: The Manufacturer Awards Presentation was the most popular session, with 58 users (16.7% of active users) checking in. Top speakers included several key company leaders.
  • Device Usage: The app saw high engagement on iOS devices, with 84% of users accessing the app via iPhone.
  • Exhibitor Engagement: Exhibitors received significant attention, with priMED Medical Products and Owens & Minor being the top viewed exhibitors.
  • Influential Attendees: Identified the most influential attendees based on engagement metrics, highlighting the active participation and leadership within the event.

Questions

How effective was the National Sales Meeting event app?

The event app achieved 689 active users with 240,016 in-app actions, averaging 348 actions per user — demonstrating exceptional engagement for a corporate event.

What features drove engagement in the event app?

Interactive features including session schedules, real-time updates, check-ins, comments, likes, ratings, photo uploads, and polls drove high engagement throughout the event.

How was user engagement measured for the event app?

Engagement was measured through detailed in-app analytics tracking active users, total actions, average actions per user, social interactions (likes, comments, status updates), and device usage patterns.

How was the event app used?

The app recorded 689 active users and 240,016 in-app actions during the National Sales Meeting. Features included schedules, updates, feedback, and attendee interaction.

How was the 348 actions-per-user engagement rate achieved?

The high engagement rate was driven by the app's social features (likes, comments, status updates), session interactivity (check-ins, ratings), and real-time notifications that kept attendees actively using the app throughout the event.

Need a leader who can
build with AI?

Let's talk about the product challenge, the team, and the outcomes you need—whether you're improving how your business runs or building something new.

Discuss your product challenge Connect on LinkedIn