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Michael MancusoProduct & technology executive
Projects & case studies

Complex work.
Concrete results.

Product launches, operating-model changes, and complex AI-enabled builds. Explore the business problem, the decisions I led, and what changed.

Built with agents

Product strategy and a repository-based second brain.

Phase 3 Benefits brings eight health, commuter, and wage-law account types onto one payment card. I built a repository-based second brain—product strategy, specifications, verified facts, and agent memory—to keep AI development aligned.

Specification-driven development at platform scale.

Shared FHIR-based contracts coordinated parallel development across clinical, operational, and financial workflows.

Leadership case studies

Showing 6 of 38

Owens & Minor

Designed and launched Owens & Minor University's customer-facing LMS, attracting 46,000+ users across 350+ hospitals and generating $4.6M in net revenue in the first year.

01

Challenge

Owens & Minor faced scrutiny over a $2.5 million budget allocated for a corporate university. To justify the investment, the challenge was to transform the corporate university into a revenue-generating platform by offering customer-facing education.

02

Action

To address this challenge, I led the design and implementation of a new customer-facing website and learning management system (LMS) for Owens & Minor University. Key actions included:

  • User Personas and Wireframes: Developed detailed user personas to understand the target audience and their needs. Created wireframes to outline the structure and functionality of the new LMS, ensuring it was user-friendly and effective.
  • Supporting Collateral: Designed and produced supporting collateral, including educational materials and resources that would be used within the LMS to enhance the learning experience.
  • Marketing Campaign: Launched a comprehensive marketing campaign to promote the new LMS to potential customers. This campaign highlighted the benefits of the platform and its educational offerings to drive user adoption and engagement.
03

Results

The launch of the customer-facing LMS led to significant success and exceeded revenue expectations:

  • User Adoption: Attracted over 46,000 users across more than 350 hospitals, demonstrating the widespread appeal and utility of the LMS.
  • Revenue Generation: Generated $4.6 million in net revenue in the first year, far surpassing the initial budget and establishing the LMS as a valuable revenue stream.
  • Educational Impact: Provided high-quality education to healthcare professionals, enhancing their skills and knowledge, and improving hospital operations and patient care.

Questions

How did Owens & Minor University generate $4.6M in first-year revenue?

By transforming a corporate university into a customer-facing platform with 120+ courses, OMU attracted 46,000+ users across 350+ hospitals, generating $4.6M in net revenue and justifying the $2.5M initial investment.

Who was the target audience for Owens & Minor University?

The target audience was healthcare professionals across 350+ hospitals served by Owens & Minor, including nurses, supply chain professionals, and value analysis professionals seeking continuing education and certification.

How was the OMU platform built from scratch?

OMU was built from scratch using user persona research to guide wireframes and UX design, a custom LMS platform for course delivery, and a marketing campaign to drive adoption across 350+ hospitals.

How was the $2.5M initial investment justified?

The investment was justified by $4.6M in first-year net revenue — nearly double the initial budget — plus the creation of an ongoing revenue stream and the strategic value of 46,000+ engaged healthcare professionals across 350+ hospitals.

What marketing strategies drove adoption across 350+ hospitals?

A targeted marketing campaign was developed alongside the platform launch, leveraging Owens & Minor's existing hospital relationships to drive awareness and adoption of the new customer-facing educational platform.

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